Scope of the Policy

This Privacy Policy applies to personal data collected by Shookra Polyclinic through its website, digital tools, AI features, and other online or offline interactions related to its services. For clinical services, in-person consultations, or medical procedures, additional consent and confidentiality terms may apply as required under UAE health regulations. This policy supplements but does not replace those healthcare-specific obligations. If Shookra Polyclinic launches a mobile application in future, this Privacy Policy will apply to all data collected through the app unless a separate in-app policy is published.

By using our services, you agree not to submit false, misleading, or unauthorized personal data through any channel. We reserve the right to take necessary legal action in cases of misuse, fraudulent submissions, or malicious access attempts.

This Privacy Policy supplements applicable UAE laws and regulations. In the event of any inconsistency between this Policy and the UAE Federal Law, the regulations of the Dubai Health Authority, Department of Health Abu Dhabi, or other applicable governmental bodies, the relevant UAE law and regulation shall prevail.

This Privacy Policy applies to personal information that Shookra Polyclinic collects through its applications and official social media pages (including but not limited to Instagram, Facebook, LinkedIn, and YouTube), to the extent that Shookra directly manages or has access to such information. However, your interactions on these platforms are also subject to the privacy policies of the respective platforms, which Shookra Polyclinic does not control. We encourage you to review the privacy settings and terms of each platform before engaging with us or sharing personal information publicly.

Data We Collect

When you use our website or contact us digitally, we may collect personal data such as your name, phone number, email address, and any information you provide in your messages or form submissions. We also collect technical and browsing data such as your IP address, device information, browser type, session details, and site usage patterns. Please note that standard email communications may not always be secure. We encourage users to avoid submitting sensitive health information through unsecured email unless specifically requested and supported by secure channels. If you register or log in via our web app, we may collect additional usage and interaction data to help improve functionality and ensure secure access to your personal information.

If you interact with our AI-based features for skin diagnostics or treatment recommendations, we may also collect facial scan data or photos provided through those tools. All data collected is limited to what is necessary for the intended service or communication and is handled with discretion. Users are advised not to submit unsolicited medical documents, prescriptions, or sensitive files through general contact forms or AI tools. Shookra disclaims responsibility for such data unless expressly requested and submitted through a secure channel.

Purpose of Processing

The data we collect is used to respond to your inquiries, schedule appointments, process job applications, improve the functionality of our website, and deliver AI-assisted skincare and wellness recommendations. Where you voluntarily use our online diagnostic tools, the data is used to generate automated recommendations or to initiate a follow-up by our medical team, depending on the nature of the service. We do not use this data to make clinical decisions without human oversight. Your data may also be used to send updates or wellness content if you subscribe to our newsletter. It is your responsibility to ensure that the information you provide to us is accurate and complete. We are not liable for any outcomes resulting from the provision of false, outdated, or misleading data.

Any guidance, recommendations, or responses provided through our website or digital services are for informational purposes only and must not be construed as medical, diagnostic, or therapeutic advice. Shookra Polyclinic disclaims any liability for harm resulting from a user’s reliance on such content without direct medical supervision.

Shookra Polyclinic does not use personal health information for advertising or marketing purposes without your explicit, informed consent. Any communication relating to health services is strictly intended for informational purposes and will comply with UAE regulations on health data privacy.

Legal Basis for Processing

We process personal data based on your consent, the necessity of providing requested services, our legal obligations, and our legitimate interest in operating a secure, functional, and responsive clinic. If you consent to the use of our AI diagnostic tools or newsletter sign-up, that consent may be withdrawn at any time by contacting us. In cases where the data is required for treatment or communication, we rely on contractual and regulatory obligations under UAE law to process it.

AI Diagnostic Features

Shookra’s website includes optional AI-powered features to provide users with personalized skincare and wellness insights. These tools may process facial images or responses you input through our site. These features are designed for educational and cosmetic guidance purposes only and do not replace medical advice or diagnosis. Any data shared via these tools is stored securely and is not shared with unauthorized third parties. The use of these tools is entirely voluntary and does not impact your ability to access our other services.

These AI tools are informational in nature and are not intended to diagnose, treat, cure, or prevent any medical condition. Use of these tools does not establish a doctor-patient relationship. Individuals should consult a qualified medical professional before making decisions based on AI-generated suggestions.

If you choose to share any part of your AI-generated diagnostic results or consultation data on public platforms or social media, please be aware that such content may be visible to others. Shookra Polyclinic is not responsible for the privacy or misuse of any information you choose to share outside our secure systems.

Website Cookies and Analytics

To improve user experience and site performance, our website uses cookies and third-party analytics tools such as Google Analytics. These tools may collect information about your visit, such as the pages viewed, time spent on the site, and navigation behavior. This helps us enhance functionality and better understand user preferences. By using our website, you consent to the use of such tools. You may control or disable cookies via your browser settings at any time, although some site features may not function as intended without cookies enabled.

Third Parties and Data Disclosure

We do not sell or rent personal data. Data may be shared with carefully selected service providers who support our technical infrastructure or manage secure elements of our website and AI systems. These providers are bound by strict confidentiality terms and data protection obligations. Where required by law or a competent authority, we may disclose personal data in accordance with applicable UAE regulations. We may also share data with government health systems where mandated for regulatory or compliance reasons.

While we take reasonable steps to ensure our partners and technology providers uphold strong data protection practices, we are not responsible for the data handling practices of third-party services outside our control. Users are encouraged to review the privacy policies of any third-party tools linked or embedded in our website. If you access third-party platforms (such as Google Maps or embedded scheduling tools) through our website, please note that their data practices are governed by their own privacy policies. Shookra Polyclinic is not responsible for how these platforms collect, store, or process personal data.

In the event of a business transition such as a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred as part of the business transaction. Any such transfer will be subject to confidentiality protections consistent with this Privacy Policy and applicable UAE laws.

Data Retention

Personal data is retained only for as long as necessary to fulfill the purpose for which it was collected or to comply with applicable legal or regulatory obligations. For example, AI assessment data is retained only for as long as required to complete the recommendation or consultation process. Communication data is stored for service follow-up and audit purposes. Once data is no longer required, it is deleted or securely anonymized. If data is required to be retained under legal, regulatory, insurance, or internal risk management obligations, it may not be deleted until such obligations are resolved.

Storage and Security

We take reasonable administrative, physical, and technical precautions to protect your data from unauthorized access, loss, or misuse. This includes secure servers, limited internal access, and encryption where applicable. Although no system can be guaranteed to be completely secure, we maintain safeguards in line with the standards required under UAE law to minimize any risk.

While we maintain safeguards in line with UAE law, we are not responsible for any interruption, delay, data loss, or unauthorized access caused by force majeure events, cybersecurity attacks, internet outages, or service provider disruptions beyond our reasonable control.

International Transfers

Medical and health-related data is stored within the UAE in accordance with the country’s health data protection requirements. In limited cases where non-clinical data, such as website analytics, is processed by third-party tools outside the UAE, such transfers are governed by lawful data transfer mechanisms and are limited to non-identifiable usage data. We do not transfer sensitive personal data such as health records outside the UAE.

Data Subject Rights

Under UAE law, you have rights over your personal data, including the right to access, correct, request deletion, or restrict processing of your data in certain circumstances. You may also withdraw your consent where processing is based on consent. Requests must be submitted in writing to our contact address below, and we may ask you to verify your identity before responding. We will act on your request within the time required by law unless we are legally required or justified in delaying or refusing it. Please note that certain requests may be denied where permitted by applicable law or where data retention is legally mandated, such as for regulatory, insurance, or audit purposes. You may request correction of any personal data that you believe to be inaccurate or incomplete. If we agree that the data needs to be corrected, we will update our records and notify any third parties who have received the data, where appropriate.

Children’s Privacy

We do not knowingly collect personal data from individuals under the age of 18 without verified parental or guardian consent. If we become aware that such data has been submitted without proper authorization, we will take prompt steps to remove it from our systems.

Dispute Resolution

Any dispute, claim, or concern arising in connection with this Privacy Policy or the handling of personal data by Shookra Polyclinic shall be governed by the laws of the United Arab Emirates. In the event of a dispute, the parties agree to attempt informal resolution through written communication before initiating any legal proceedings. If the matter remains unresolved, it shall be subject to the exclusive jurisdiction of the competent courts of Dubai, United Arab Emirates.

Updates to This Policy

This policy may be updated from time to time to reflect changes in law, clinic operations, or technology used. Any updates will be posted on this page with the latest effective date. Your continued use of the website constitutes acceptance of any changes.

Contact Us

If you have questions, concerns, or would like to exercise your data rights, you may contact us at:

Email: info@shookra.com
Address: Shookra Polyclinic, Business Bay, Dubai, United Arab Emirates